Tips for Hiring an Arboriculturalist

Our family business, in continuous operation for over two decades, focuses upon the most valuable component of the landscape. A single tree of the right species and in the right location that has been nurtured properly may exceed the combined value of the remainder of the landscape. However, trees are placed at a rather low priority within the media. Much more time is devoted in regularly scheduled broadcasts to seasonal color! This dearth of information leaves the consumer exposed and vulnerable to a plethora of ill informed, uneducated tree butchers, some of which appear to the uninformed to be professional.
 
Far too many consumers are defrauded with fake insurance certificates, over pruning, improper pruning, unsafe work practices, and blatant (to those with a formal education in the field) lies. As a consultant I have often been retained by clients to evaluate their tree population and almost as often detailed horrendously poor service by a supposedly professional service. What is surprising is that the consumer is most often totally ignorant of the fact that they were victims.
 
It is time that the consumer had some solid, factual information about how to define the tree work they need and then how to pick a competent service from a confusing mix of professionals and con artists. With absolutely no regulation by city or state government, we in the industry who are dedicated to the highest standards need to stand up and share the facts. Though we at ASI have been prime educators of our clients, the general public, and our competitors (we have offered free safety training to any competitor for twenty years!), it is time that we took a more aggressive stance.


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